What makes this book unique?
First, this book is the quintessence of the practical experience of a new approach to building an effective business based on the principles of a culture of innovation and value leadership. It was born and raised in Silicon Valley, and is now rapidly expanding beyond this ecosystem.
In fact, at this moment, a new management revolution is taking place in the United States, rapidly taking over companies and various industries.
This revolution is a massive transition of business from a hierarchical model to horizontal mobile teams, from aggressive management to a new type of leadership, where the happiness of employees and customers is as important to shareholders as profit, where each employee feels like an adult responsible person involved in the business being created, where everyone feels , realizes and creates like a real leader.
In this book, you will find all the details of this approach, carefully collected and systematized, with a view to their practical application.
Secondly, this book was written by a person born and raised in our Soviet and post-Soviet mental space, who overcame many of its vices in himself and in his business. This is worth a lot, since all the presented experience is alive, created on a systematic analysis of both one's mistakes and achievements, and on a large number of interviews with the most prominent representatives of the new approach.
Ruslan Gafarov's book is relevant for those entrepreneurs and top managers who already want to build a business of the future, a highly efficient business with a human face. And when you practically come to this task, you will have many questions "how to do this?"
And then this book will be for you an irreplaceable practical guide in this difficult, but noble path.